Company details

MetaForge Holdings Limited (trading as MetaForge)

Company Number: 16600709

Email: contact@meta-forge.ai 

Website: https://meta-forge.ai 

2. The information we collect

We may collect and process the following categories of personal information:

Information you provide directly

• Name
• Job title
• Organisation name
• Business email address
• Telephone number
• Information contained within enquiries or correspondence
• Information provided during demonstrations, meetings or consultations

Information collected automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device information
• Website usage information
• Pages visited
• Date and time of visits
• Referring website addresses

This information may be collected through cookies and similar technologies.

3. How we use your information

We use personal information to:

• Respond to enquiries and requests;
• Arrange demonstrations and meetings;
• Provide information about our products and services;
• Deliver contracted services;
• Manage customer relationships;
• Improve our website, products and services;
• Maintain records of communications;
• Administer and secure our systems;
• Comply with legal and regulatory obligations;
• Establish, exercise or defend legal claims.

4. Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases:

Contract

Where processing is necessary to enter into or perform a contract with you or your organisation.

Legitimate interests

We process personal information where necessary for our legitimate interests, including:

• Responding to enquiries;
• Managing customer and prospect relationships;
• Developing and improving our products and services;
• Operating and securing our business systems;
• Preventing fraud and misuse;
• Maintaining records of business communications;
• Undertaking proportionate business development and B2B marketing activities.

We only rely on legitimate interests where we have considered and balanced any potential impact on individuals.

Legal obligation

Where we are required to process information to comply with applicable laws and regulations.

Consent

Where required by law, such as for certain cookies or marketing communications, we will seek your consent.

5. Marketing communications

We may send relevant information about our products and services to organisations and business contacts where permitted under applicable law and our legitimate interests.

Individuals may opt out of receiving marketing communications at any time by contacting us or using the unsubscribe options provided.

6. Special category information

MetaForge does not intentionally collect or process special category personal information as part of its standard business activities.

If such information is provided to us inadvertently, it will only be processed where there is a lawful basis to do so.

7. Sharing personal information

We may share information with trusted third parties, including:

• Website hosting providers;
• Cloud service providers;
• Email and productivity providers;
• CRM and customer management providers;
• Professional advisers, including legal and accounting advisers;
• Regulators, government authorities and law enforcement agencies where required;
• Service providers acting on our instructions under appropriate contractual safeguards.

We do not sell personal information.

8. International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where international transfers occur, we ensure appropriate safeguards are in place, including:

• UK adequacy regulations;
• International Data Transfer Agreements (IDTAs);
• The UK Addendum to Standard Contractual Clauses; or
• Other lawful transfer mechanisms permitted by UK GDPR.

9. Data retention

We retain personal information only for as long as necessary for the purposes for which it was collected.

Typical retention periods include:

• General enquiries: up to 24 months;
• Customer records: for the duration of the relationship and up to 6 years afterwards;
• Financial records: 6 years following the end of the relevant financial year;
• Marketing suppression records: as long as necessary to maintain opt-out preferences.

Information will be securely deleted or anonymised when no longer required.

10. Security

We implement appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

11. Your rights

Under UK GDPR, individuals may have the right to:

• Access their personal information;
• Request correction of inaccurate information;
• Request erasure of personal information;
• Restrict processing;
• Object to processing;
• Request portability of certain information;
• Withdraw consent where consent is relied upon.

Requests can be made using the contact details provided in this Privacy Policy.

12. Complaints

If you have concerns about how we use your personal information, please contact us first.

You also have the right to complain to the Information Commissioner’s Office (ICO).

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Website: https://ico.org.uk

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with an updated effective date.

14. Contact Us

If you have any questions regarding this Privacy Policy or our use of personal information, please contact:

MetaForge Holdings Limited (trading as MetaForge)
Email: contact@meta-forge.ai
Website: https://meta-forge.ai